Blog Post #4: Applying McLuhan's Hot and Cool Theory to Podcasting
Hi everyone! For this blog post, I am interested in outlining Marshall Mcluhan’s Hot and Cool media theory. In particular, this post will use his theory to dissect the similarities and differences between how radio and podcasting are typically consumed in contemporary culture. Ultimately, the goal of this post is to illustrate how modern-day podcasting’s technological affordances allow for a more cool communicative method in comparison to traditional radio broadcasting. McLuhan's Hot and Cool media theory categorizes different media forms based on how the receiver experiences its content. Specifically, for McLuhan, different media forms demand varying degrees of audience participation which impacts how one extracts meaning. Hot media is largely defined by its “high definition” as it focuses on one singular sense (ex: auditory, visual, etc). This intensification of a single sense facilitates the demand of a viewer’s attention as it does not leave much context to ...
Hi Noah, I sometimes catch myself having similar trains of thought. It is fascinating to see how differently a message can be perceived when it is sent through a third party versus face-to-face interaction. I notice my roommates and I sharing posts with one another via instagram instead of just walking over and showing it to each other. Many relationships also end due to miscommunication via text, what would have been avoided had they spoken in person. Insightful post!!
ReplyDelete